🕴️ The Business Secret Nobody Talks About

Most business owners think growth means saying yes to every deal. Alex Hennick built a 17-year company by knowing when to say no.

Alex recovers value from distressed and excess inventory for brands and family businesses. His core team has stayed with him for over a decade each. In a shrinking-margin economy, his focus on profit over volume is worth hearing.

3 Lessons Learned

Serve first, sell second. Alex sometimes tells people to donate inventory to charity instead of selling to him. That honesty is why clients call back years later with referrals.

Consistency beats perks. Alex orders his team lunch every day and gives extra time off around the holidays. The perk matters less than never breaking it.

Delegate to your strengths. Hiring a CFO let Alex step back from doing everything himself. Within years, the company hit lists of North America's fastest-growing businesses.

"It's the number one reason why we've had success, and we'll continue to have success."

This week: Give one person your honest advice, even if it costs you the sale.

Watch the full conversation and subscribe: https://www.youtube.com/channel/UCkgN4ZO83lPjCJtuv0LeOJw?sub_confirmation=1

Reach Alex at alex@adhennick.com or 416-250-5345.

P.S. Kindness isn't a strategy for Alex, it's just how he runs the business. More like this in The Business Network: skool.com/thebusinessnetwork.

— Steve Ramona

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Quote of the week
"Relationships have been everything. The business happens because the deals are there — but it's really those relationships." — Alex Hennick

Thank you for being part of the Doing Business With a Servant’s Heart community. Every story we share is for you — to help you connect, grow, and make your own impact.

Hit reply and let me know what moved you this week.

Keep serving with gratitude,

Steve

P.S. Every story we share is for you — to help you connect, grow, and create your own ripple of impact. Hit reply and let me know what moved you this week.

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Simon's teaching the exact question that turns a $9K deal into $27K

Simon Severino is running a live session Monday, September 28, 5-6 PM Vienna: the three moves that actually raise win rate: more conversations, better ones, bigger deals.

Before he started Strategy Sprints, he personally coached over 2,000 sales and leadership teams, Google, BMW, and Airbus among them.

On a different note, the founders he's coached since then have added more than $2B in additional revenue.

One hour, live, $199. Worth your calendar.

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